---
title: "Foundations, the whole course"
description: "17 modules and 227 lessons. The grammar. Everything else assumes this."
canonical_url: "https://www.aitastebud.com/learn/foundations"
md_url: "https://www.aitastebud.com/learn/foundations.md"
access: "partly public"
---

# Foundations

The grammar. Everything else assumes this.

17 modules, 227 lessons. Lessons marked free can be read by anyone; the rest are for members.

## 01. Colour

27 lessons.

1. [Colour basics: how colour works in design](https://www.aitastebud.com/learn/foundations/colour/colour-basics-how-colour-works-in-design) (free)
2. [What you see first](https://www.aitastebud.com/learn/foundations/colour/colour-what-you-see-first)
3. [Contrast, and why it reads as expensive](https://www.aitastebud.com/learn/foundations/colour/colour-contrast-reads-as-money)
4. [A palette, kept small](https://www.aitastebud.com/learn/foundations/colour/colour-keep-it-small)
5. [What one ink can do](https://www.aitastebud.com/learn/foundations/colour/colour-one-ink)
6. [Colour that survives a shelf and a phone](https://www.aitastebud.com/learn/foundations/colour/colour-colour-that-survives)
7. [The colour wheel and colour models](https://www.aitastebud.com/learn/foundations/colour/the-colour-wheel-and-colour-models)
8. [Hue, saturation, value](https://www.aitastebud.com/learn/foundations/colour/hue-saturation-value)
9. [Additive and subtractive colour](https://www.aitastebud.com/learn/foundations/colour/additive-and-subtractive-colour)
10. [RGB, CMYK, Pantone, HEX and when each applies](https://www.aitastebud.com/learn/foundations/colour/rgb-cmyk-pantone-hex)
11. [Contrast and legibility](https://www.aitastebud.com/learn/foundations/colour/contrast-and-legibility)
12. [Accessibility and contrast ratios](https://www.aitastebud.com/learn/foundations/colour/accessibility-and-contrast-ratios)
13. [Building a palette from an image](https://www.aitastebud.com/learn/foundations/colour/building-a-palette-from-an-image)
14. [Colour harmony](https://www.aitastebud.com/learn/foundations/colour/colour-harmony)
15. [Warm and cool](https://www.aitastebud.com/learn/foundations/colour/warm-and-cool)
16. [Tints, tones and shades](https://www.aitastebud.com/learn/foundations/colour/tints-tones-and-shades)
17. [Colour psychology](https://www.aitastebud.com/learn/foundations/colour/colour-psychology)
18. [Colour meaning across cultures](https://www.aitastebud.com/learn/foundations/colour/colour-meaning-across-cultures)
19. [Building a palette from scratch](https://www.aitastebud.com/learn/foundations/colour/building-a-palette-from-scratch)
20. [Spot colour, duotone and limited palettes](https://www.aitastebud.com/learn/foundations/colour/spot-colour-duotone-and-limited-palettes)
21. [Gradients and how to use them without ruining things](https://www.aitastebud.com/learn/foundations/colour/gradients-and-how-to-use-them-without-ruining-things)
22. [Colour in print versus on screen](https://www.aitastebud.com/learn/foundations/colour/colour-in-print-versus-on-screen)
23. [Colour management, profiles and proofing](https://www.aitastebud.com/learn/foundations/colour/colour-management-profiles-and-proofing)
24. [History of pigments](https://www.aitastebud.com/learn/foundations/colour/history-of-pigments)
25. [Natural dyes](https://www.aitastebud.com/learn/foundations/colour/natural-dyes)
26. [Colour in film and grading](https://www.aitastebud.com/learn/foundations/colour/colour-in-film-and-grading)
27. [Colour in nature as reference](https://www.aitastebud.com/learn/foundations/colour/colour-in-nature-as-reference)

Watch: [RYB versus CMY, and what the real primaries are](https://www.youtube.com/watch?v=yRQmV4XYmqI) · Sarah Renae Clark. The red, yellow and blue you were taught at school are not the primaries, and this is the clearest explanation of why.

Where to go deeper: [Colour Literacy Project](https://colourliteracy.org/) · [Munsell colour system](https://en.wikipedia.org/wiki/Munsell_color_system) · [Colour Vision Deficiency, Colour Blind Awareness](https://www.colourblindawareness.org/colour-blindness/) · [Pigments through the ages](https://www.webexhibits.org/pigments/)

## 02. Typography

34 lessons.

1. [Typography basics: choosing and setting type](https://www.aitastebud.com/learn/foundations/typography/typography-basics-choosing-and-setting-type) (free)
2. [Anatomy of a letterform](https://www.aitastebud.com/learn/foundations/typography/anatomy-of-a-letterform)
3. [Type classification](https://www.aitastebud.com/learn/foundations/typography/type-classification)
4. [The Preamble page of the Constitution of India](https://www.aitastebud.com/learn/foundations/typography/constitution-of-india-preamble-page)
5. [The specimen that taught the world to read contrast as money](https://www.aitastebud.com/learn/foundations/typography/bodoni-manuale-tipografico)
6. [What a typeface actually says](https://www.aitastebud.com/learn/foundations/typography/type-what-a-typeface-says)
7. [Contrast, weight, and the Didone problem](https://www.aitastebud.com/learn/foundations/typography/type-the-didone-problem)
8. [Type inside a logo](https://www.aitastebud.com/learn/foundations/typography/type-type-in-a-mark)
9. [More than one script](https://www.aitastebud.com/learn/foundations/typography/type-more-than-one-script)
10. [Kerning, tracking, leading](https://www.aitastebud.com/learn/foundations/typography/kerning-tracking-leading)
11. [Alignment, rag and justification](https://www.aitastebud.com/learn/foundations/typography/alignment-rag-and-justification)
12. [Line length and readability](https://www.aitastebud.com/learn/foundations/typography/line-length-and-readability)
13. [Typographic hierarchy](https://www.aitastebud.com/learn/foundations/typography/typographic-hierarchy)
14. [Pairing typefaces](https://www.aitastebud.com/learn/foundations/typography/pairing-typefaces)
15. [Licensing, EULAs and what you are actually buying](https://www.aitastebud.com/learn/foundations/typography/licensing-eulas-and-what-you-are-actually-buying)
16. [Devanagari type and lettering](https://www.aitastebud.com/learn/foundations/typography/devanagari-type-and-lettering)
17. [Lettering versus type versus calligraphy](https://www.aitastebud.com/learn/foundations/typography/lettering-versus-type-versus-calligraphy)
18. [History of type from Gutenberg onward](https://www.aitastebud.com/learn/foundations/typography/history-of-type-from-gutenberg-onward)
19. [Movable type to phototypesetting to digital](https://www.aitastebud.com/learn/foundations/typography/movable-type-to-phototypesetting-to-digital)
20. [Point size, em, en and measurement](https://www.aitastebud.com/learn/foundations/typography/point-size-em-en-and-measurement)
21. [Type scales and modular scales](https://www.aitastebud.com/learn/foundations/typography/type-scales-and-modular-scales)
22. [Variable fonts](https://www.aitastebud.com/learn/foundations/typography/variable-fonts)
23. [Web type versus print type](https://www.aitastebud.com/learn/foundations/typography/web-type-versus-print-type)
24. [Font formats and file types](https://www.aitastebud.com/learn/foundations/typography/font-formats-and-file-types)
25. [Independent foundries and where to buy](https://www.aitastebud.com/learn/foundations/typography/independent-foundries-and-where-to-buy)
26. [Open source type](https://www.aitastebud.com/learn/foundations/typography/open-source-type)
27. [Arabic type and calligraphy](https://www.aitastebud.com/learn/foundations/typography/arabic-type-and-calligraphy)
28. [CJK type](https://www.aitastebud.com/learn/foundations/typography/cjk-type)
29. [Tamil, Bengali, Gujarati and other Indian scripts](https://www.aitastebud.com/learn/foundations/typography/tamil-bengali-gujarati-and-other-indian-scripts)
30. [Multiscript typesetting](https://www.aitastebud.com/learn/foundations/typography/multiscript-typesetting)
31. [Logotypes and wordmarks](https://www.aitastebud.com/learn/foundations/typography/logotypes-and-wordmarks)
32. [Custom type for brands](https://www.aitastebud.com/learn/foundations/typography/custom-type-for-brands)
33. [Sign painting and vernacular lettering](https://www.aitastebud.com/learn/foundations/typography/sign-painting-and-vernacular-lettering)
34. [Type in the wild, identification practice](https://www.aitastebud.com/learn/foundations/typography/type-in-the-wild-identification-practice)

Watch: [The History of Typography](https://www.youtube.com/watch?v=wOgIkxAfJsk) · Ben Barrett-Forrest. Five centuries of type, animated in paper, in about five minutes.

Where to go deeper: [Fonts In Use](https://fontsinuse.com/) · [Letterform Archive](https://letterformarchive.org/) · [Typographica](https://typographica.org/) · [Practical Typography, Matthew Butterick](https://practicaltypography.com/) · [The Unicode Standard](https://www.unicode.org/standard/standard.html)

## 03. Composition and layout

27 lessons.

1. [Composition basics: arranging a page so people read it](https://www.aitastebud.com/learn/foundations/composition/composition-basics-arranging-a-page) (free)
2. [The Bauhaus advertised itself with a table](https://www.aitastebud.com/learn/foundations/composition/bauhaus-1923-exhibition-sheet)
3. [What to leave out](https://www.aitastebud.com/learn/foundations/composition/composition-leave-it-out)
4. [The crop](https://www.aitastebud.com/learn/foundations/composition/composition-the-crop)
5. [Let the shape carry the verb](https://www.aitastebud.com/learn/foundations/composition/composition-shape-carries-the-verb)
6. [Structure as the argument](https://www.aitastebud.com/learn/foundations/composition/composition-structure-is-the-argument)
7. [The margin as a system](https://www.aitastebud.com/learn/foundations/composition/composition-the-frame)
8. [The grid and why it exists](https://www.aitastebud.com/learn/foundations/composition/the-grid-and-why-it-exists)
9. [Column grids, modular grids, baseline grids](https://www.aitastebud.com/learn/foundations/composition/column-grids-modular-grids-baseline-grids)
10. [Visual hierarchy](https://www.aitastebud.com/learn/foundations/composition/visual-hierarchy)
11. [Whitespace and negative space](https://www.aitastebud.com/learn/foundations/composition/whitespace-and-negative-space)
12. [Scale and contrast of scale](https://www.aitastebud.com/learn/foundations/composition/scale-and-contrast-of-scale)
13. [Figure and ground](https://www.aitastebud.com/learn/foundations/composition/figure-and-ground)
14. [Focal point and eye path](https://www.aitastebud.com/learn/foundations/composition/focal-point-and-eye-path)
15. [The Swiss grid tradition](https://www.aitastebud.com/learn/foundations/composition/the-swiss-grid-tradition)
16. [Breaking the grid on purpose](https://www.aitastebud.com/learn/foundations/composition/breaking-the-grid-on-purpose)
17. [Rule of thirds](https://www.aitastebud.com/learn/foundations/composition/rule-of-thirds)
18. [Golden ratio and its overuse](https://www.aitastebud.com/learn/foundations/composition/golden-ratio-and-its-overuse)
19. [Balance, symmetry and asymmetry](https://www.aitastebud.com/learn/foundations/composition/balance-symmetry-and-asymmetry)
20. [Tension and rest](https://www.aitastebud.com/learn/foundations/composition/tension-and-rest)
21. [Rhythm and repetition](https://www.aitastebud.com/learn/foundations/composition/rhythm-and-repetition)
22. [Alignment and edge relationships](https://www.aitastebud.com/learn/foundations/composition/alignment-and-edge-relationships)
23. [Framing and cropping](https://www.aitastebud.com/learn/foundations/composition/framing-and-cropping)
24. [Editorial spreads](https://www.aitastebud.com/learn/foundations/composition/editorial-spreads)
25. [Poster composition](https://www.aitastebud.com/learn/foundations/composition/poster-composition)
26. [Packaging composition](https://www.aitastebud.com/learn/foundations/composition/packaging-composition)
27. [Screen layout versus page layout](https://www.aitastebud.com/learn/foundations/composition/screen-layout-versus-page-layout)

Watch: [Composition for Noobs | Beginner Guide](https://www.youtube.com/watch?v=9VVzCr3c9Jk) · Flow Studio. A beginner's guide to the basics of composition across photos, artwork and digital work, a good grounding for the lessons here..

Where to go deeper: [The Public Domain Review](https://publicdomainreview.org/) · [Grid systems, Modulor and the rest](https://www.emuseum.ch/en/collection) · [Smarthistory: how to look](https://smarthistory.org/)

## 04. Drawing and form

14 lessons.

1. [Drawing in proportion: measuring what you see](https://www.aitastebud.com/learn/foundations/drawing/proportion-and-measuring) (free)
2. [Light, shadow and form](https://www.aitastebud.com/learn/foundations/drawing/light-shadow-and-form)
3. [Rendering materials and surfaces](https://www.aitastebud.com/learn/foundations/drawing/rendering-materials-and-surfaces)
4. [Still life](https://www.aitastebud.com/learn/foundations/drawing/still-life)
5. [Life drawing](https://www.aitastebud.com/learn/foundations/drawing/life-drawing)
6. [Gesture drawing](https://www.aitastebud.com/learn/foundations/drawing/gesture-drawing)
7. [Sketching for ideation](https://www.aitastebud.com/learn/foundations/drawing/sketching-for-ideation)
8. [Thumbnailing](https://www.aitastebud.com/learn/foundations/drawing/thumbnailing)
9. [Orthographic projection](https://www.aitastebud.com/learn/foundations/drawing/orthographic-projection)
10. [Technical drawing conventions](https://www.aitastebud.com/learn/foundations/drawing/technical-drawing-conventions)
11. [Drawing from observation versus memory](https://www.aitastebud.com/learn/foundations/drawing/drawing-from-observation-versus-memory)
12. [Line quality and mark making](https://www.aitastebud.com/learn/foundations/drawing/line-quality-and-mark-making)
13. [One, two and three point perspective](https://www.aitastebud.com/learn/foundations/drawing/one-two-and-three-point-perspective)
14. [Isometric drawing](https://www.aitastebud.com/learn/foundations/drawing/isometric-drawing)

Watch: [How to draw accurate proportions](https://www.youtube.com/watch?v=1J7RQvKnWf4) · Proko. Measuring by eye, which is the skill everything else in drawing sits on.

Where to go deeper: [Line of Action](https://line-of-action.com/) · [Proko](https://www.proko.com/) · [The Royal Academy's drawing collection](https://www.royalacademy.org.uk/art-artists)

## 05. Meaning and semiotics

9 lessons.

1. [Semiotics basics: how signs carry meaning](https://www.aitastebud.com/learn/foundations/meaning/signs-signifiers-and-signified) (free)
2. [Icon, index and symbol](https://www.aitastebud.com/learn/foundations/meaning/icon-index-and-symbol)
3. [Gestalt principles](https://www.aitastebud.com/learn/foundations/meaning/gestalt-principles)
4. [Visual metaphor](https://www.aitastebud.com/learn/foundations/meaning/visual-metaphor)
5. [Visual rhetoric and persuasion](https://www.aitastebud.com/learn/foundations/meaning/visual-rhetoric-and-persuasion)
6. [Cultural reading of images](https://www.aitastebud.com/learn/foundations/meaning/cultural-reading-of-images)
7. [Symbolism across cultures](https://www.aitastebud.com/learn/foundations/meaning/symbolism-across-cultures)
8. [Stereotype and cliche in visual work](https://www.aitastebud.com/learn/foundations/meaning/stereotype-and-cliche-in-visual-work)
9. [Ambiguity and double meaning](https://www.aitastebud.com/learn/foundations/meaning/ambiguity-and-double-meaning)

Watch: [Semiotics: an introduction to Saussure](https://www.youtube.com/watch?v=0JtJu9HdQVM) · Tom Nicholas. Signifier and signified explained without the jargon that usually comes with them.

Where to go deeper: [Stanford Encyclopedia: Peirce's theory of signs](https://plato.stanford.edu/entries/peirce-semiotics/) · [Gestalt principles, Interaction Design Foundation](https://www.interaction-design.org/literature/topics/gestalt-principles) · [Ways of Seeing](https://en.wikipedia.org/wiki/Ways_of_Seeing)

## 06. Motion and time

10 lessons.

1. [The twelve principles of animation, for brands and screens](https://www.aitastebud.com/learn/foundations/motion/the-twelve-principles-adapted-for-interface-and-brand) (free)
2. [Timing and spacing](https://www.aitastebud.com/learn/foundations/motion/timing-and-spacing)
3. [Easing curves](https://www.aitastebud.com/learn/foundations/motion/easing-curves)
4. [Transitions and continuity](https://www.aitastebud.com/learn/foundations/motion/transitions-and-continuity)
5. [Restraint in interface motion](https://www.aitastebud.com/learn/foundations/motion/restraint-in-interface-motion)
6. [Motion in brand systems](https://www.aitastebud.com/learn/foundations/motion/motion-in-brand-systems)
7. [Type in motion](https://www.aitastebud.com/learn/foundations/motion/type-in-motion)
8. [Sound and image together](https://www.aitastebud.com/learn/foundations/motion/sound-and-image-together)
9. [Storyboarding](https://www.aitastebud.com/learn/foundations/motion/storyboarding)
10. [Animatics](https://www.aitastebud.com/learn/foundations/motion/animatics)

Watch: [The 12 principles of animation](https://www.youtube.com/watch?v=uDqjIdI4bF4) · AlanBeckerTutorials. Disney's rules demonstrated one at a time, and they apply to interfaces too.

Where to go deeper: [The twelve principles of animation](https://en.wikipedia.org/wiki/Twelve_basic_principles_of_animation) · [Material Design motion](https://m3.material.io/styles/motion/overview) · [WCAG: animation from interactions](https://www.w3.org/WAI/WCAG22/Understanding/animation-from-interactions.html)

## 07. Editorial design

10 lessons.

1. [What editorial design is for](https://www.aitastebud.com/learn/foundations/editorial/what-editorial-design-is-for) (free)
2. [The magazine grid](https://www.aitastebud.com/learn/foundations/editorial/the-magazine-grid)
3. [Pacing a publication](https://www.aitastebud.com/learn/foundations/editorial/pacing-a-publication)
4. [The opening spread](https://www.aitastebud.com/learn/foundations/editorial/the-opening-spread)
5. [Running heads, folios and furniture](https://www.aitastebud.com/learn/foundations/editorial/running-heads-folios-and-furniture)
6. [Typesetting long text](https://www.aitastebud.com/learn/foundations/editorial/typesetting-long-text)
7. [Commissioning photography and illustration](https://www.aitastebud.com/learn/foundations/editorial/commissioning-photography-and-illustration)
8. [The cover, and what it has to do in a second](https://www.aitastebud.com/learn/foundations/editorial/the-cover-and-what-it-has-to-do-in-a-second)
9. [Editorial online and the scroll](https://www.aitastebud.com/learn/foundations/editorial/editorial-online-and-the-scroll)
10. [The redesign, and when a magazine should not have one](https://www.aitastebud.com/learn/foundations/editorial/the-redesign-and-when-a-magazine-should-not-have-one)

## 08. Poster design

10 lessons.

1. [What a poster has to do at twenty metres](https://www.aitastebud.com/learn/foundations/poster/what-a-poster-has-to-do-at-twenty-metres) (free)
2. [One idea, one poster](https://www.aitastebud.com/learn/foundations/poster/one-idea-one-poster)
3. [The Swiss poster and what it settled](https://www.aitastebud.com/learn/foundations/poster/the-swiss-poster-and-what-it-settled)
4. [The Polish poster school](https://www.aitastebud.com/learn/foundations/poster/the-polish-poster-school)
5. [Japanese poster design](https://www.aitastebud.com/learn/foundations/poster/japanese-poster-design)
6. [Type as the whole image](https://www.aitastebud.com/learn/foundations/poster/type-as-the-whole-image)
7. [Image and the single photograph](https://www.aitastebud.com/learn/foundations/poster/image-and-the-single-photograph)
8. [Series and the campaign poster](https://www.aitastebud.com/learn/foundations/poster/series-and-the-campaign-poster)
9. [Printing a poster, and the sizes that exist](https://www.aitastebud.com/learn/foundations/poster/printing-a-poster-and-the-sizes-that-exist)
10. [Posters that were never printed](https://www.aitastebud.com/learn/foundations/poster/posters-that-were-never-printed)

## 09. Information design

12 lessons.

1. [What information design is](https://www.aitastebud.com/learn/foundations/information-design/what-information-design-is) (free)
2. [Choosing the chart that fits the question](https://www.aitastebud.com/learn/foundations/information-design/choosing-the-chart-that-fits-the-question)
3. [The line, the bar and the point](https://www.aitastebud.com/learn/foundations/information-design/the-line-the-bar-and-the-point)
4. [Scales, axes and the lie in a truncated one](https://www.aitastebud.com/learn/foundations/information-design/scales-axes-and-the-lie-in-a-truncated-one)
5. [Colour for data](https://www.aitastebud.com/learn/foundations/information-design/colour-for-data)
6. [Maps, projections and what each one distorts](https://www.aitastebud.com/learn/foundations/information-design/maps-projections-and-what-each-one-distorts)
7. [The diagram that argues](https://www.aitastebud.com/learn/foundations/information-design/the-diagram-that-argues)
8. [Wayfinding and signage systems](https://www.aitastebud.com/learn/foundations/information-design/wayfinding-and-signage-systems)
9. [Tables, and why most of them are unreadable](https://www.aitastebud.com/learn/foundations/information-design/tables-and-why-most-of-them-are-unreadable)
10. [Instructions, forms and the documents nobody designs](https://www.aitastebud.com/learn/foundations/information-design/instructions-forms-and-the-documents-nobody-designs)
11. [Dashboards](https://www.aitastebud.com/learn/foundations/information-design/dashboards)
12. [Where a chart becomes propaganda](https://www.aitastebud.com/learn/foundations/information-design/where-a-chart-becomes-propaganda)

## 10. Figma, with AI

10 lessons.

1. [Setting up a file the way a studio does](https://www.aitastebud.com/learn/foundations/figma/setting-up-a-figma-file-the-way-a-studio-does) (free)
2. [Frames, grids and auto layout](https://www.aitastebud.com/learn/foundations/figma/frames-grids-and-auto-layout)
3. [Styles and variables, set once](https://www.aitastebud.com/learn/foundations/figma/styles-and-variables-set-once)
4. [Components and variants for a brand kit](https://www.aitastebud.com/learn/foundations/figma/components-and-variants-for-a-brand-kit)
5. [Figma's AI tools, one by one](https://www.aitastebud.com/learn/foundations/figma/figmas-ai-tools-one-by-one)
6. [Making and editing images inside Figma](https://www.aitastebud.com/learn/foundations/figma/making-and-editing-images-inside-figma)
7. [The chores AI takes off you](https://www.aitastebud.com/learn/foundations/figma/the-chores-ai-takes-off-you)
8. [Figma Make, from a prompt to a prototype](https://www.aitastebud.com/learn/foundations/figma/figma-make-from-a-prompt-to-a-prototype)
9. [Brand templates at scale](https://www.aitastebud.com/learn/foundations/figma/brand-templates-at-scale)
10. [From brief to poster in an afternoon](https://www.aitastebud.com/learn/foundations/figma/from-brief-to-poster-in-an-afternoon)

## 11. Photoshop, the basics

8 lessons.

1. [Getting started in Photoshop](https://www.aitastebud.com/learn/foundations/photoshop/getting-started-in-photoshop) (free)
2. [Layers and masks, without destroying anything](https://www.aitastebud.com/learn/foundations/photoshop/layers-and-masks-without-destroying-anything)
3. [Selections and cutouts that hold up](https://www.aitastebud.com/learn/foundations/photoshop/selections-and-cutouts-that-hold-up)
4. [Retouching a product photograph](https://www.aitastebud.com/learn/foundations/photoshop/retouching-a-product-photograph)
5. [Adjustment layers for colour and light](https://www.aitastebud.com/learn/foundations/photoshop/adjustment-layers-for-colour-and-light)
6. [Generative Fill and Firefly inside Photoshop](https://www.aitastebud.com/learn/foundations/photoshop/generative-fill-and-firefly-inside-photoshop)
7. [Type, smart objects and exporting](https://www.aitastebud.com/learn/foundations/photoshop/type-smart-objects-and-exporting)
8. [A product ad from one phone photo](https://www.aitastebud.com/learn/foundations/photoshop/a-product-ad-from-one-phone-photo)

## 12. Illustrator, the basics

8 lessons.

1. [Getting started in Illustrator](https://www.aitastebud.com/learn/foundations/illustrator/getting-started-in-illustrator) (free)
2. [The Pen tool, properly](https://www.aitastebud.com/learn/foundations/illustrator/the-pen-tool-properly)
3. [Shapes, Pathfinder and the Shape Builder](https://www.aitastebud.com/learn/foundations/illustrator/shapes-pathfinder-and-the-shape-builder)
4. [Type and outlines](https://www.aitastebud.com/learn/foundations/illustrator/type-and-outlines)
5. [Colour, swatches and global colours](https://www.aitastebud.com/learn/foundations/illustrator/colour-swatches-and-global-colours)
6. [Illustrator's AI tools, one by one](https://www.aitastebud.com/learn/foundations/illustrator/illustrators-ai-tools-one-by-one)
7. [Artboards, assets and export](https://www.aitastebud.com/learn/foundations/illustrator/artboards-assets-and-export)
8. [Redrawing a logo and an icon set](https://www.aitastebud.com/learn/foundations/illustrator/redrawing-a-logo-and-an-icon-set)

## 13. InDesign, the basics

7 lessons.

1. [Getting started in InDesign](https://www.aitastebud.com/learn/foundations/indesign/getting-started-in-indesign) (free)
2. [Pages, parent pages and the grid](https://www.aitastebud.com/learn/foundations/indesign/pages-parent-pages-and-the-grid)
3. [Text frames, threading and styles](https://www.aitastebud.com/learn/foundations/indesign/text-frames-threading-and-styles)
4. [Placing images and managing links](https://www.aitastebud.com/learn/foundations/indesign/placing-images-and-managing-links)
5. [Swatches, colour and preflight](https://www.aitastebud.com/learn/foundations/indesign/swatches-colour-and-preflight)
6. [Exporting a PDF a printer will accept](https://www.aitastebud.com/learn/foundations/indesign/exporting-a-pdf-a-printer-will-accept)
7. [A four-page booklet, start to finish](https://www.aitastebud.com/learn/foundations/indesign/a-four-page-booklet-start-to-finish)

## 14. Canva, properly

8 lessons.

1. [Getting started in Canva, properly](https://www.aitastebud.com/learn/foundations/canva/getting-started-in-canva-properly) (free)
2. [The Brand Kit, set once](https://www.aitastebud.com/learn/foundations/canva/the-canva-brand-kit-set-once)
3. [Templates you control](https://www.aitastebud.com/learn/foundations/canva/canva-templates-you-control)
4. [Canva's AI tools, one by one](https://www.aitastebud.com/learn/foundations/canva/canvas-ai-tools-one-by-one)
5. [Resizing and bulk create](https://www.aitastebud.com/learn/foundations/canva/resizing-and-bulk-create-in-canva)
6. [Working with a team in Canva](https://www.aitastebud.com/learn/foundations/canva/working-with-a-team-in-canva)
7. [Printing and exporting from Canva](https://www.aitastebud.com/learn/foundations/canva/printing-and-exporting-from-canva)
8. [A week of posts from one brand kit](https://www.aitastebud.com/learn/foundations/canva/a-week-of-posts-from-one-brand-kit)

## 15. Logo design, start to finish

12 lessons.

1. [What a logo has to do](https://www.aitastebud.com/learn/foundations/logo-design/what-a-logo-has-to-do) (free)
2. [The brief for a mark](https://www.aitastebud.com/learn/foundations/logo-design/the-brief-for-a-mark)
3. [Research and word lists](https://www.aitastebud.com/learn/foundations/logo-design/research-and-word-lists-for-a-mark)
4. [Thumbnails in volume](https://www.aitastebud.com/learn/foundations/logo-design/thumbnails-in-volume)
5. [Drawing and spacing a wordmark](https://www.aitastebud.com/learn/foundations/logo-design/drawing-and-spacing-a-wordmark)
6. [Finding a symbol](https://www.aitastebud.com/learn/foundations/logo-design/finding-a-symbol)
7. [Drawing the mark clean in vector](https://www.aitastebud.com/learn/foundations/logo-design/drawing-the-mark-clean-in-vector)
8. [Testing a logo at every size](https://www.aitastebud.com/learn/foundations/logo-design/testing-a-logo-at-every-size)
9. [Colour and one-colour versions](https://www.aitastebud.com/learn/foundations/logo-design/colour-and-one-colour-versions)
10. [Presenting logos to a client](https://www.aitastebud.com/learn/foundations/logo-design/presenting-logos-to-a-client)
11. [The logo file pack](https://www.aitastebud.com/learn/foundations/logo-design/the-logo-file-pack)
12. [No. 4's mark, from brief to file pack](https://www.aitastebud.com/learn/foundations/logo-design/no-4s-mark-from-brief-to-file-pack)

## 16. Social and content design

11 lessons.

1. [Designing for the feed](https://www.aitastebud.com/learn/foundations/social/social-and-content-design) (free)
2. [Sizes and safe zones in 2026](https://www.aitastebud.com/learn/foundations/social/sizes-and-safe-zones-for-social)
3. [The carousel, and its first and last slides](https://www.aitastebud.com/learn/foundations/social/the-carousel-and-its-first-and-last-slides)
4. [Story and reel covers](https://www.aitastebud.com/learn/foundations/social/story-and-reel-covers)
5. [Ad creative that stops a scroll](https://www.aitastebud.com/learn/foundations/social/ad-creative-that-stops-a-scroll)
6. [Type that reads on a phone](https://www.aitastebud.com/learn/foundations/social/type-that-reads-on-a-phone)
7. [Templates a team can fill](https://www.aitastebud.com/learn/foundations/social/templates-a-team-can-fill)
8. [A week of content from one shoot](https://www.aitastebud.com/learn/foundations/social/a-week-of-content-from-one-shoot)
9. [Simple labels and stickers](https://www.aitastebud.com/learn/foundations/social/simple-labels-and-stickers)
10. [Testing creative, one change at a time](https://www.aitastebud.com/learn/foundations/social/testing-creative-one-change-at-a-time)
11. [No. 4's one shoot, worked through, then yours](https://www.aitastebud.com/learn/foundations/social/no-4-one-shoot-worked-through-then-yours)

## 17. Illustration for brands

10 lessons.

1. [What illustration does for a brand](https://www.aitastebud.com/learn/foundations/illustration/illustration-for-brands) (free)
2. [Choosing a style](https://www.aitastebud.com/learn/foundations/illustration/choosing-an-illustration-style)
3. [Vector illustration from a sketch](https://www.aitastebud.com/learn/foundations/illustration/vector-illustration-from-a-sketch)
4. [Characters from simple shapes](https://www.aitastebud.com/learn/foundations/illustration/characters-from-simple-shapes)
5. [A mascot other people can draw](https://www.aitastebud.com/learn/foundations/illustration/a-mascot-other-people-can-draw)
6. [Icons on one grid, with one stroke](https://www.aitastebud.com/learn/foundations/illustration/icons-on-one-grid-with-one-stroke)
7. [An illustration style guide others can follow](https://www.aitastebud.com/learn/foundations/illustration/an-illustration-style-guide-others-can-follow)
8. [Procreate for brand work](https://www.aitastebud.com/learn/foundations/illustration/procreate-for-brand-work)
9. [AI as an assistant, and the rights questions](https://www.aitastebud.com/learn/foundations/illustration/ai-as-an-illustration-assistant)
10. [No. 4's spot illustrations, then yours](https://www.aitastebud.com/learn/foundations/illustration/no-4s-spot-illustrations-then-yours)