Branding/Brands
Brands
How the brands you know were built, and the smaller ones worth knowing. Who runs them, how they got here and what their identity is made of, with a source on every fact.
Choose a sector
- Member · 1 freeFashion and luxuryThe houses that set the codes, and the labels coming up behind them20
- Member · 1 freeBeauty and skincareThe counter brands, and the founders who went straight to customers20
- Member · 1 freeJewellery and watchesMaisons and watchmakers, then the new fine-jewellery labels20
- Member · 1 freeSportThe giants, and the running brands that caught up with them13
- Member · Coming soonFood and drinkThe bottles everyone knows and the packs that broke the shelf
- Member · Coming soonHealth and wellnessFitness and sleep, and the new supplement brands
- Member · Coming soonHome and livingFlat packs and design icons, and the brands for first homes
- Member · Coming soonTechThe platforms in your pocket and the tools designers love
- Member · Coming soonFinanceCard networks and banks, and the apps that made money look good
- Member · Coming soonCars and mobilityFamous badges, and the electric newcomers building a name
- Member · Coming soonTravel and hotelsAirlines and hotel groups, and the smaller places people post
- Member · Coming soonMedia and entertainmentStudios and magazines, and the platforms that grew their own style
How these are made
Every fact on a brand page links to the page it came from, numbered at the foot so you can check it yourself. The people are checked against the news on the date each page gives.
Companies change who runs them often. Where a company has not said in public who leads its brand, the page leaves the job out rather than guess.