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01Brand strategy
BeginnerThe thinking before the drawing. What a brand is, who it is for, how it is positioned, and what makes its logo its own.
About this course
Branding
182 lessons · 14 modulesabout 7 hours of reading · Beginner to Advanced
You’ll learn to
- 01Position a brand and put the brief on one page
- 02Find a name you can register and own
- 03Build the identity: the mark, colour, type and voice
- 04Write the brand book other people build from
Free access
What a brand actually is
Curriculum
Start here
Where to go deeper
Play what you learned
Play Brand strategy5 games at four levels, from Easy to Extremely hard. A new set every time, and a stamp for your ticket book.