02Brand for founders

Beginner

For a founder building a small Indian consumer brand alone, on little money. What to pay for first, a one-page brief, a free trademark check on IP India, a homemade wordmark and an eight-page brand book, ending with No. 4 worked through and then your own.

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Building a brand when you are the whole team

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Curriculum

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Building a brand when you are the whole team
Film · Terms
What to spend first, at three budgets
Terms
The one-page brand brief
Terms · AI tip
Checking a name yourself
Terms · AI tip
A wordmark you can make yourself
Film · Terms
A starter brand kit in a weekend
Film · Terms
An eight-page brand book you can write yourself
Terms
Using AI without looking like everyone else
Terms
When to hire a designer, and how to brief one
Film · Terms · AI tip
Indian founder brands, and what they did first
Film · Terms
No. 4, worked through, then yours
Terms

Play what you learned

Play Brand for founders5 games at four levels, from Easy to Extremely hard. A new set every time, and a stamp for your ticket book.

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Naming