A founder's brand book has three readers. One is you in six months, who will have forgotten why the green was dropped. The others are a freelancer making the first ads and a printer who wants numbers and nothing else. Eight pages serve all three. The Brand book module covers the full manual, and its lesson on short books against full manuals explains when a long one earns its keep, which for a brand with one or two people behind it is years away.
The rest of this is for members.
You have read the opening of this lesson. The rest of it comes with a membership.
One membership covers all four courses and Brands.
- All lessons in the four Learn courses
- All brand breakdowns in the Brands section
- All quizzes, flashcards and crosswords
- An AI teacher on every lesson, for up to 60 questions a day
- All course material published during the membership
Price
Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.