Packaging

Member lesson

Finishes and special effects

Lesson 18 of 20 in Packaging.

Spot UV and Foil · Sticker Mountain
Lesson

Finishing is everything applied after the ink, and each effect is a separate pass with its own die or plate and its own cost. They are the most abused tools in packaging, because they are the easiest thing to add when a design feels underwhelming.

foilmetal, flatembossup, no inkdebossdownspot UVgloss on mattthree of these change the surface, one adds a materialeach one is a separate pass, and a separate cost
Foil, emboss, deboss and spot varnish shown as cross sections of one sheet.
An ink drawing of two cartons on a sunny windowsill, one matt with a single glinting foil circle and one covered in foil, embossing and gloss that glares all over.
One small foil on a matt carton outshines a pack covered in effects.
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Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “Metallic or pigment film applied with heat and a die.”

    • Cheapness signal
    • Foil
    • Tooling
    • Navigational cue
  2. Question 2, locked

    Which of these words means this? “Gloss varnish on part of the sheet. Reads as a change in surface, not colour.”

    • Mono-material
    • Quiet zone
    • Spot UV
    • Primary, secondary and tertiary
  3. Question 3, locked

    Which of these words means this? “A matt laminate with a velvety feel. A tactile cue rather than a visual one.”

    • Soft touch
    • Direct print
    • Flexible film
    • Legal entity

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