Brand for founders

Member lesson

No. 4, worked through, then yours

Lesson 11 of 11 in Brand for founders.

Checked against the makers' documentation on 9 October 2026.

Lesson

This lesson runs the whole module once, as a worked example, on No. 4. It is a face oil made in Kochi, pressed in small batches and sold in amber glass that keeps it fresh, for people who want one bottle that does the job. The steps below say what was decided at each stage, with the real settings and words, and what came out of it. Then it is your turn.

Member

The rest of this is for members.

You have read the opening of this lesson. The rest of it comes with a membership.

One membership covers all four courses and Brands.

  • All lessons in the four Learn courses
  • All brand breakdowns in the Brands section
  • All quizzes, flashcards and crosswords
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  • All course material published during the membership

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Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.

Check what stuck

Members only

You can't take this check yet.

Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Why did No. 4 keep Tile green in the brand book instead of in the Canva kit?

    • Tile green failed its print proof
    • Canva's free kit holds three colours
    • Tile green is used only on the website
    • The designer asked for it to be kept out
  2. Question 2, locked

    What are No. 4's wordmark settings?

    • Inter 400, tracking 0, with a drop symbol
    • EB Garamond 400, tracking 50, in capitals
    • EB Garamond 600, tracking 20, no symbol
    • Inter 600, tracking 20, with a leaf
  3. Question 3, locked

    How does the lesson suggest you test your own finished brand book?

    • Give it and the kit to a friend who has never seen the brand and ask for one post
    • Ask a model to give it a score out of ten
    • Send it to IP India with your application
    • Print it and pin it above your desk
End of Brand for foundersMembers onlyNow play it5 games from this module at four levels, and a stamp for your ticket book.

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