The brand book

Member lesson

Applications

Lesson 14 of 18 in The brand book.

All The Assets Your Brand Identity Package Needs · Superside
Lesson

The applications section is where the rules stop being separate and start being a design. A reader can absorb the colour page, the type page and the grid page and still not know how they combine, and this is where that is demonstrated.

the systemshopfrontall of itphonethe mark alonea vanreadable at speeda formalmost nonedesign the smallest one first and the rest survive
One system reaching a shopfront, a phone, a van and a form, each needing a different amount of it.
An ink drawing of a desk with an invoice, a laptop slide, a phone email signature, a shipping label and a delivery note sharing one circle mark, with pencil callouts and a tote bag pushed aside.
Invoices and slides earn the application pages ahead of tote bags.
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Members answer these 2 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “A worked example showing the whole system resolving on a real artefact.”

    • Standards manual
    • Application spread
    • Specimen
    • Brand book
  2. Question 2, locked

    Which of these words means this? “The application where the rules conflict. The most useful page in the book.”

    • The reader you have
    • Awkward case
    • Format
    • Version

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