Packaging

Member lesson

Unboxing and secondary packaging

Lesson 16 of 20 in Packaging.

How To Create A Strong Packaging Experience For Your Fashion Brand · FittDesign Studio
Lesson

For anything sold online the outer box is the first physical contact a customer has with the brand, and it arrives at their door in front of them. For a long time it was an afterthought printed by whoever supplied the cardboard.

outersurvives thepostlid offfirst looktissuea beat ofdelaythe thingthe pointevery layer is a delay you are choosing to charge forand every layer is waste somebody has to put somewhere
Four staged reveals, each one hiding the next.
An ink drawing from above of two hands opening a plain brown box whose inside lid is printed with a bright colour block and circle mark, with tissue and a snugly fitted product inside.
The inside of the lid is seen at the moment of most attention.
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  1. Question 1, locked

    Which of these words means this? “The box around the product. Often the only pack an online customer sees.”

    • Glue flap
    • Soft touch
    • Market-specific artwork
    • Secondary packaging
  2. Question 2, locked

    Which of these words means this? “The sequence of opening. A designable experience with a beginning and an end.”

    • Secondary packaging
    • Format
    • Unboxing
    • Shelf-ready
  3. Question 3, locked

    Which of these words means this? “What survives a courier. A structural problem before an aesthetic one.”

    • Navigational cue
    • Dispatch pack
    • Greenwashing
    • Findability

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