Britannica defines a meme as a unit of cultural information spread by imitation, and notes that the biologist Richard Dawkins introduced the word in 1976 as a cultural parallel to the gene. Online the word has narrowed. Most of what people now call a meme is a meme format, a picture, a line, a sound or a structure that anyone can fill with their own words. The format travels. Each person who uses it makes a remix, changing the words and the target while keeping the shape, and it is the remixes that keep a meme alive.
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