Identity systems

Member lesson

Pattern and graphic devices

Lesson 14 of 18 in Identity systems.

Make a Brand Pattern with Adobe Illustrator | Adobe Creative Cloud · Adobe Creative Cloud
Lesson

The logo appears once on a page. The graphic device appears twenty times, and it does far more of the work of making something feel like it came from you. A diagonal cut, a particular crop, a rule of a specific weight, a shape the photographs sit inside.

straight repeat · the gridshowshalf-drop · the gridhides
A motif repeated in a straight repeat and in a half-drop.
An ink drawing of a street corner where a tram, a shop awning and a pedestrian's bag all carry the same bold diagonal stripe, with no logo anywhere.
The same stripe on a tram, awning and bag needs no logo.
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  1. Question 1, locked

    Which of these words means this? “Anything a buyer links to your brand without the name present.”

    • Misuse
    • Style sheet
    • Distinctive asset
    • Type roles
  2. Question 2, locked

    Which of these words means this? “The repeating unit of a pattern. Its seams are where the craft is.”

    • Tile
    • Counter
    • Reversed
    • Treatment

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