Applications

Member lesson

Email and CRM

Lesson 11 of 12 in Applications.

Email Design Best Practices | Responsive Email Design · Kasey Luck
Lesson

Email is the brand surface with the worst rendering environment and the highest open rates. Clients disagree about layout, many strip styling, images are frequently blocked, and dark mode may invert everything.

the systemshopfrontall of itphonethe mark alonea vanreadable at speeda formalmost nonedesign the smallest one first and the rest survive
One system reaching a shopfront, a phone, a van and a form, each needing a different amount of it.
A doodle of three phones showing one email as designed, with blocked grey image boxes, and in dark mode where the dark logo nearly disappears into black.
The same email on three phones: as designed, with its pictures blocked, and in dark mode, where a dark logo almost vanishes into the black background.
Member

The rest of this is for members.

You have read the opening of this lesson. The rest of it comes with a membership.

One membership covers all four courses and Brands.

  • All lessons in the four Learn courses
  • All brand breakdowns in the Brands section
  • All quizzes, flashcards and crosswords
  • An AI teacher on every lesson, for up to 60 questions a day
  • All course material published during the membership

Price

Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.

Check what stuck

Members only

You can't take this check yet.

Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    A newsletter carries its logo, headline and offer inside one large image at the top. What happens for a big share of recipients?

    • It loads slowly, but the content arrives intact once the images have finished
    • They see none of it, because images are frequently blocked and the logo goes with everything else
    • It arrives cropped, because clients resize a wide image to the width of the reading pane
    • It arrives inverted, because dark mode flips images before it touches the rest of the layout
  2. Question 2, locked

    Which of these words means this? “Receipts, resets, confirmations. Opened far more than marketing email.”

    • Layout set
    • Transactional email
    • Format
    • Branding moment
  3. Question 3, locked

    Which of these words means this? “The line after the subject in an inbox. Free space almost nobody uses.”

    • Preheader
    • Decision point
    • Progressive disclosure
    • Compliment slip

Elsewhere in the library

Hear about new courses.

Leave an email and we will tell you when something new lands. We do not write often.