Brand world building

Member lesson

Fandom, and handing the world over

Lesson 10 of 11 in Brand world building.

Lesson

A world that people participate in is a world that has succeeded, and participation brings a problem: the audience starts making things with your marks in them, at which point legal and brand have to agree a position.

An ink drawing of a fair table full of fan-made fox knits, pebbles, bags, booklets and mugs, with a smiling brand staff member propping up a small permission card.
A brand welcomes fans' handmade work with a clear card of what is allowed.
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Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “An audience that participates rather than consumes.”

    • Surface dressing
    • Fandom
    • Depth
    • Consistency of invention
  2. Question 2, locked

    Which of these words means this? “Things the audience makes. Evidence the world is real to them.”

    • Fan work
    • Retirement
    • Voice
    • Character design
  3. Question 3, locked

    Which of these words means this? “How a brand polices its marks. The decision that decides whether fandom survives.”

    • Enforcement
    • Retirement
    • Voice
    • Character design

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