Taste is trained, and most people train theirs by accident. A reference diet is the deliberate version, a regular intake of things to read, watch and collect, chosen on purpose instead of served up by a feed. The difference matters because feeds learn from you. Instagram's own explanation of its ranking says that the posts you have liked, shared, saved or commented on are among the strongest signals of what it shows you next. Left alone, a feed narrows. A diet has to include things your feed would never offer, and finding them takes a little effort every week.
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