The brand book

Member lesson

Iconography

Lesson 13 of 18 in The brand book.

Design Icons the Right Way - Adobe Illustrator · jammed.
Lesson

An icon page in a brand book has a job the rest of the document does not: it has to enable somebody to make a new one. Icon sets are always incomplete, and the concept nobody drew will be needed within months.

the idealogocolourtypelayoutphotographyapplicationsmost people stop hereso put the rules they need before the story you enjoyeda designer opens this to answer one question, in a hurry
The order a brand book is read in, and where most readers stop.
A hand draws an umbrella icon on a square keyline grid below a row of matching icons of a house, bell, leaf and cup, while a thin freehand umbrella sits aside with a cross.
A designer builds a new umbrella icon on the shared grid, with the same stroke and corners as the house and bell above it. The freehand one beside it drifts off.
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Members answer these 2 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “The grid, the stroke weight, the corner radius, and how to draw a new one.”

    • Icon page
    • Testable rule
    • Full manual
    • Applications
  2. Question 2, locked

    Which of these words means this? “How somebody adds an icon the set does not contain.”

    • Brand book
    • Extension rule
    • Ratio bar
    • Guidelines

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