Hire a designer when the homemade version starts costing you money. The signs are concrete. A stockist asks for print-ready files you cannot produce, a print run of thousands of labels is about to be ordered, the product is selling and the pack is the thing customers photograph, or you are spending more evenings fixing layouts than making the product. Hiring because a brand ought to have a designer is the wrong reason, and so is hiring before you have written the one-page brief.
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