For a new brand, the first logo should usually be a wordmark. That means the name set in type with nothing else, so it says the name every single time it appears, which a symbol cannot do for a brand nobody knows yet. It is also the cheapest mark to make well and the simplest to search, because you are searching a word. The Graphic design course's lesson on logotypes and wordmarks covers the craft in depth. This is the evening version.
The rest of this is for members.
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