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01Art direction
BeginnerDeciding what the work looks like and defending it. Briefing specialists, judging against the brief, and the four verbs the job is made of.
About this course
Creative direction
98 lessons · 9 modulesabout 3½ hours of reading · Beginner to Advanced
You’ll learn to
- 01Turn a brief into one idea, and hold it
- 02Build a moodboard a crew could shoot from
- 03Cast, style and plan a shoot down to the shot list
- 04Carry a campaign across formats without watering it down
What you need
- Are.na or Pinterest, for referencesFree
- Figma or Canva, for boardsFree plans are enough
- A phone cameraThe one you have
Free access
What an art director actually does
Curriculum
Play what you learned
Play Art direction5 games at four levels, from Easy to Extremely hard. A new set every time, and a stamp for your ticket book.