A useful split: design is what happens inside the frame, direction is what the frame contains and why. A designer decides the type size. An art director decided that there would be a photograph of an older woman's hands rather than a product on white. The same split tells you whom to hire. A catalogue that needs forty pages laid out neatly needs a designer, and one that needs somebody to decide what it should feel like, choose the photographer and send back the first round of pictures needs an art director.
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