Art direction

Member lesson

Feedback, and how to give it to a photographer

Lesson 9 of 12 in Art direction.

Lesson

Bad feedback is a feeling. Good feedback is a diagnosis. Something is off produces another forty frames of the same thing with a worried photographer; the shadow under her chin is closing up, can we lift the fill produces the picture.

discoveryaskbriefagreeconceptswidenrefinenarrowhandoverlet gothe widest point is the cheapest place to be wrong
The arc of a project, with the widest point in the middle and one narrowing at each end.
An ink drawing of an assistant holding a white reflector below a seated model's face while the art director touches her own chin to show the photographer the problem.
A precise note about the shadow under the chin fixed with a reflector.
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Check what stuck

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Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “One thing, stated so it can be changed in the next frame.”

    • House style trap
    • Actionable note
    • Non sequitur
    • Scamp
  2. Question 2, locked

    Which of these words means this? “Naming what is wrong rather than how it makes you feel.”

    • Intent
    • Team
    • Diagnosis
    • Direction without a crew
  3. Question 3, locked

    Which of these words means this? “When to say it. On set, immediately; on a select, after looking properly.”

    • Craft
    • Coherence
    • House style trap
    • Timing

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