Moodboards and references

Member lesson

Boards for a client and boards for a crew

Lesson 7 of 10 in Moodboards and references.

Lesson

The client board persuades. Few images, one clear feeling, nothing contradictory, and everything in it achievable at the agreed budget. The crew board instructs. Annotated, technical, including the ugly diagrams of where the lights go.

An ink drawing of a delighted client admiring a board with a helicopter over a sea cliff while a worried producer holds a thin budget sheet.
A helicopter shot on the client board is a promise the budget must keep.
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Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “What the client wants to feel. What a selling board is for.”

    • Decoration
    • Working board
    • Aspiration
    • Anti-board
  2. Question 2, locked

    Which of these words means this? “What the crew has to do. What a working board is for.”

    • Primary source
    • Selling board
    • Instruction
    • Algorithmic sameness
  3. Question 3, locked

    Which of these words means this? “One document trying to do both. Confuses both audiences.”

    • Specific reference
    • Decoration
    • Working board
    • Mixed signal

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