A founder story is the account of why the person who started the company started it. Told well, it works as proof. A founder who has spent years doing the thing the product does is telling the viewer something about the product, and a viewer can usually tell real knowledge from an actor reading lines. Told badly, it turns into a biography. The childhood, the corporate job, the leap and the garage have all been heard before, and none of them says anything about what is in the bottle.
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