Art direction

Member lesson

Art direction with generated images

Lesson 12 of 12 in Art direction.

Lesson

Everything in this module applies without modification. You still decide what the work looks like, you still write a brief somebody can act on, you still watch it being made and correct it, and your name is still on it.

An ink drawing of an art director at a monitor full of near-identical generated pictures, with tape across the screen marking where she will stop and a kitchen timer on the desk.
Setting a limit before reviewing a flood of generated options.
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  1. Question 1, locked

    Which of these words means this? “The new situation: nobody to push back, nobody to catch your mistake.”

    • Copywriter
    • Trust
    • Coverage check
    • Direction without a crew
  2. Question 2, locked

    Which of these words means this? “More options than judgement can process. The characteristic hazard.”

    • Reference-led
    • Dilution
    • Volume
    • Diagnosis
  3. Question 3, locked

    Which of these words means this? “Directing with pictures rather than adjectives. Works on people and machines alike.”

    • Dilution
    • Reference-led
    • Diagnosis
    • Sign-off
End of Art directionMembers onlyNow play it5 games from this module at four levels, and a stamp for your ticket book.

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