Three sets of words appear on a reel, and they get confused. Captions are the speech written out. W3C, which writes the web's accessibility standards, describes them as a text version of the speech and non-speech audio information needed to understand the content, synchronised with the audio. Supers are the words the edit adds, such as a price, a line of the story or a disclosure label. The post caption is the text beneath the reel in the app. ASCI's influencer guidelines say a disclosure is likely to be missed anywhere a person has to click MORE to see it, which is a fair warning about how little of a post caption gets read.
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