Storytelling and short video

Member lesson

No. 4's first reels, worked through, then yours

Lesson 11 of 11 in Storytelling and short video.

Checked against the makers' documentation on 9 October 2026.

Lesson

This lesson runs the whole module once, as a worked example, on No. 4. It is a face oil made in Kochi, pressed in small batches and sold in amber glass that keeps it fresh, for people who want one bottle that does the job. The steps below say what was decided at each stage, with the real words and settings, and what came out of it. Then it is your turn.

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Check what stuck

Members only

You can't take this check yet.

Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Why does No. 4's series leave out before and after shots of skin?

    • Because the bathroom light was too dim to film skin
    • Because the founder preferred to show only hands
    • Because skin shots take longer to edit
    • Because a face that looks better in the second shot makes a promise about skin that No. 4 does not make
  2. Question 2, locked

    What did the first draft of No. 4's board get wrong?

    • It put numberfour.in low on the end card, where the call-to-action button sits
    • It used Tile green for the captions
    • It ran to twenty seconds
    • It had no voiceover at all
  3. Question 3, locked

    How does the lesson suggest testing your first episode?

    • Post it and wait for the view count
    • Show it once, muted, to someone who has never heard of the brand, then ask what the product was and what it is for
    • Ask the person who wrote the script whether it works
    • Run it as an ad for a week before judging it
End of Storytelling and short videoMembers onlyNow play it5 games from this module at four levels, and a stamp for your ticket book.

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