Casting

Member lesson

Usage, exclusivity and what you are buying

Lesson 7 of 11 in Casting.

Lesson

A shoot fee buys the day. Usage buys the right to run the pictures, and it is a separate negotiation with four variables: media, territory, duration and exclusivity. Each multiplies the others.

An ink drawing of a producer circling one square on a large wall calendar in red, above a desk with a campaign photograph clipped to a contract.
Marking the day the model's usage rights run out.
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Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “Which countries. Worldwide costs multiples of one market.”

    • Callback
    • Territory
    • Usage fee
    • Child performance licence
  2. Question 2, locked

    Which of these words means this? “Paying somebody not to work for competitors. Priced separately and often high.”

    • Exclusivity
    • Aspiration
    • Requirement
    • Confirm
  3. Question 3, locked

    Which of these words means this? “Loosely, buying broad usage up front. Means different things in different markets, so define it.”

    • Behind the camera
    • Buyout
    • Consent
    • Digitals

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