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Drawing the architecture so a board can read it

Lesson 10 of 10 in Brand architecture.

Lesson

An architecture has to fit on one page. If it cannot be drawn, what you have is a list. The diagram shows what exists, how each thing relates to the parent, and where a new thing would go.

On the left a shopper scratches their head before a tangled chart of many boxes, and on the right the shopper nods at a simple page with one large circle, smaller linked shapes and an empty dotted outline. — A sprawling chart of departments baffles a shopper, while one page showing the parent, its products and a space for the next makes sense. Draw what customers see, not the org chart.

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Question 1, locked
Which of these words means this? “The portfolio drawn as a structure. One page, always.”
- Integration
- Equity audit
- Retirement
- Architecture diagram
Question 2, locked
Which of these words means this? “What the lines mean: ownership, endorsement, or nothing.”
- Dual branding
- Transition period
- Search equity
- Relationship
Question 3, locked
Which of these words means this? “A written test for where a new thing goes. The useful half.”
- Descriptor
- Naming system
- Alphanumeric
- Decision rule

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End of Brand architectureMembers onlyNow play it5 games from this module at four levels, and a stamp for your ticket book.

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