The brand book

Member lesson

Short book versus full manual

Lesson 15 of 18 in The brand book.

7 Stunning Examples Of Brand Guidelines (Strategy & Style Guides) · Brand Master Academy
Lesson

The question of length is really a question about readers. A short book is read by everybody and cannot answer every case. A full manual answers everything and is opened only by the few people who have to.

the idealogocolourtypelayoutphotographyapplicationsmost people stop hereso put the rules they need before the story you enjoyeda designer opens this to answer one question, in a hurry
The order a brand book is read in, and where most readers stop.
A line of people pass around a slim booklet in the foreground while behind them two specialists take thick plain binders from a tall shelf.
Everyone in the office reads the slim booklet, while two specialists pull thick binders from the shelf behind. A short book serves all; deeper manuals serve the few.
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  1. Question 1, locked

    Which of these words means this? “Twenty or thirty pages covering the essentials. Read.”

    • Asset library
    • Misuse page
    • Short book
    • PDF
  2. Question 2, locked

    Which of these words means this? “Hundreds of pages covering every case. Referenced, never read.”

    • Front matter
    • Extension rule
    • Full manual
    • Asset request
  3. Question 3, locked

    Which of these words means this? “A short book for everyone plus deeper references for specialists.”

    • Direction
    • Findability
    • Tiered documentation
    • Worked example

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