Rebrands and case studies

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Zomato, 2018

Lesson 3 of 9 in Rebrands and case studies.

What Graphic Designers Can Learn from Zomato's Branding | Design Breakdown #01 · Designshala
Lesson

From a rounded sans that anybody could have used to letters that only work for one company.

The Zomato logo as used from 2018: the word zomato in heavy red lowercase letters, sloped forward, with flat cut terminals and slightly irregular edges.
Zomato's wordmark from 2018: heavy red letters that lean forward. The red square the name used to sit in was dropped.Zomato, 2018. Zomato.Wikimedia Commons/Public domainTrademark of its owner
The Zomato logo as used in 2013: the word zomato in white lowercase rounded sans-serif letters, centred on a flat red square.
Zomato's logo in 2013: white rounded letters on a red square. Compare it with the 2018 wordmark, which lost the square.Zomato, 2013. Zomato.Wikimedia Commons/CC BY-SA 3.0Trademark of its owner
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  1. Question 1, locked

    Imagine swapping the word in Zomato's 2013 logo for another company's name. What does the lesson say would happen?

    • It would still read as food, thanks to the round letters
    • It could pass for a payments app or a bus booking service
    • It would fall apart, since the bowls were drawn for Zomato
    • It would become unreadable at the size of an app icon
  2. Question 2, locked

    Zomato's 2018 letters lean forward, with terminals cut on the slant. Why does the lesson say that suits the company?

    • It reads as speed, and the business had become delivery
    • It looks handmade, which suits a restaurant directory
    • It makes the red square easier to spot as an app icon
    • It matches the slanted letters other delivery apps used
  3. Question 3, locked

    A new quick-commerce brand wants to look a bit like Zomato. Which feature of the 2018 mark does the lesson say is easiest to imitate?

    • The hand-drawn irregularity of each letter
    • The bright red used on the delivery bags
    • The lowercase letters set on a red square
    • The forward slant of the whole word

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