Introduction · Course 04
Creative direction
Deciding what the work looks like before anybody makes it.
Turn a brief into one idea, then plan the moodboard, casting and shoot around it.
Start the first lessonHow a system survives contact with the real world, how work moves, and how the job is actually practised.
You will be able to
- Turn a brief into one idea, and hold it
- Build a moodboard a crew could shoot from
- Cast, style and plan a shoot down to the shot list
- Carry a campaign across formats without watering it down
- 9 modules
- 98 lessons
Curriculum structure
- 01Art direction12 lessonsBeginnerBeginner
- 02Moodboards and references10 lessonsBeginnerBeginner
- 03Casting11 lessonsIntermediateIntermediate
- 04Styling11 lessonsIntermediateIntermediate
- 05Set design11 lessonsIntermediateIntermediate
- 06Shoot direction11 lessonsIntermediateIntermediate
- 07Campaign direction10 lessonsAdvancedAdvanced
- 08Storytelling and short video11 lessonsIntermediateIntermediate
- 09The practice11 lessonsAdvancedAdvanced
Module 01
Art direction
Deciding what the work looks like and defending it. Briefing specialists, judging against the brief, and the four verbs the job is made of.
12 lessons
Module 02
Moodboards and references
Reference as instruction rather than decoration. Finding what nobody else has, reading it properly, and the line between influence and copying.
10 lessons
Module 03
Casting
Who is in the picture, which says more than the palette. Briefs, street casting, usage and buyouts, and what a generated face costs you.
11 lessons
Module 04
Styling
Fit, texture and the fitting that saves the shoot day. Prop styling, food styling, and continuity across a long day.
11 lessons
Module 05
Set design
What a set has to do. Ground, surface, scale, paint, practical effects, and the build day nobody budgets for.
11 lessons
Module 06
Shoot direction
Running the day. Shot lists, call sheets, directing a model and a photographer, and what to fix now rather than in post.
11 lessons
Module 07
Campaign direction
One idea across forty assets. The line, the channel, the asset matrix, and the campaigns that ran too long.
10 lessons
Module 08
Storytelling and short video
Turning a brand into Reels and Shorts people watch to the end. The brand story, the founder story, the fifteen-second shape, the hook, two-column scripts, phone boards inside the safe zone, captions and creator briefs under India's ASCI rules, ending with No. 4's first reels and then yours.
11 lessons
Module 09
The practice
Running the work. Briefs, discovery, presenting, feedback, pricing, handover, and clients who do not agree with you.
11 lessons