Brand for founders

Member lesson

What to spend first, at three budgets

Lesson 2 of 11 in Brand for founders.

Checked against the makers' documentation on 9 October 2026.

Lesson

The three budgets here are rough, about Rs 0, about Rs 10,000 and about Rs 1,00,000. They cover the brand alone, before launch, and stock and advertising come out of other money. The rule is the same at every level. Pay first for what is hardest to undo. The things you can redo next month, such as templates and the first social posts, wait until the end, because getting them wrong costs an evening and nothing more. Every price below was read on the official page on 9 October 2026, so check it again before you pay.

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Check what stuck

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  1. Question 1, locked

    Why does the trademark filing fee sit above the designer in every budget in the lesson?

    • Designers refuse to work for brands without a registered trademark
    • A lost name costs every pack, post and domain, while a wordmark is cheap to redraw
    • IP India requires a filing before any logo can be drawn
    • Filing fees rise every year, so filing early is cheaper
  2. Question 2, locked

    What does the lesson warn about Canva's free brand kit?

    • It cannot store a logo file
    • It deletes your colours after thirty days
    • Its three-colour limit can push you towards a three-colour brand
    • It works only in the mobile app
  3. Question 3, locked

    If you buy a cheap marketplace logo anyway, what does the lesson tell you to do?

    • Run the device mark search on IP India before paying, and get the copyright assigned in writing
    • Ask for the source files and test it on Instagram for a month
    • Trademark it in every class and buy every matching domain
    • Redraw it in Canva and change its colours so it is yours

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