The canonical case is Casa da Música en.wikipedia.org in Porto. Sagmeister's studio set out to design an identity that avoided the Rem Koolhaas en.wikipedia.org building and concluded that the building already was the logo. They took its faceted volume, derived six profiles carrying seventeen planes, and built a tool that samples any image (a photograph, a painting of Beethoven) and pours its colours into those facets. One rule, endless marks, all of them obviously the same institution.
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