The brand book

Member lesson

Delivery formats

Lesson 16 of 18 in The brand book.

Lesson

How guidelines are delivered decides whether they are used. A PDF emailed to a supplier is a snapshot that begins ageing immediately, and within a year several versions are in circulation with no way to tell which is current.

On the left five differently worn copies of one document sit on five desks, and on the right five people on various devices point to one web page showing an emblem with a download arrow beside it.
An emailed guide splits into five drifting copies on five desks, while everyone on the right opens the same single web page with the files beside the rules.
Member

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Check what stuck

Members only

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Members answer these 2 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “Portable and immediately out of date. Forks the moment it is downloaded.”

    • PDF
    • Handover
    • Near miss
    • Asset library
  2. Question 2, locked

    Which of these words means this? “Where the actual files live. The thing people are really looking for.”

    • Lockup
    • Asset library
    • Brand review
    • Minimum size

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