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Environmental and retail graphics

Lesson 4 of 12 in Applications.

What is Environmental Graphic Design? · RSM Design

Lesson

A space is read at several distances at once, and each one wants something different. The fascia is read from across a road, the window from the pavement, the wall graphic from a few metres, and the shelf label from arm's length.

One system reaching a shopfront, a phone, a van and a form, each needing a different amount of it.

A side-view doodle of a shop with four eye symbols at different distances and dotted lines to a large fascia, a window picture, an inside wall graphic and a small shelf tag. — A shop seen at four distances: the fascia from across the road, the window from the pavement, the wall from inside and the shelf tag from arm's length.

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Question 1, locked
A shop is being sized for graphics. The fascia is read from across a road and the shelf labels from arm's length. Where does the sizing work start?
- With the shelf label, because the smallest type sets the minimum for everything above it
- With the furthest reader, then work inwards, allowing roughly 25mm of letter height for every 10 metres
- With one master artwork scaled proportionally, so every distance keeps the same relationships
- With the wall graphic, because it sits at the average of the viewing distances
Question 2, locked
Which of these words means this? “Brand applied to a physical space. Walls, windows, floors, fascias.”
- Environmental graphics
- Embroidery
- Pantone TCX
- Compound curve
Question 3, locked
Which of these words means this? “How far away the reader is. Sets every size decision in the project.”
- Stand
- Build and strike
- Touchpoint inventory
- Viewing distance

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