Burger King brings back its old bun logo

Burger King dropped its shiny, blue-ringed logo and redrew the flat bun from its past. It changed almost everything else to match.

Teardown 09 of 10·Global·Fast food·2021·Members

Verdict · It worked

The redrawn look won a Gold Lion at Cannes and a Gold Cube at the ADC Awards, but no source we found puts a number on what it did for sales.

Before

The logo Burger King used before 2021 dated from 1999.¹ It replaced a bun logo that first launched in 1969 and, with some minor tweaks, stayed until 1999.³ The 1999 redraw put the wordmark on a slant and made the buns look subtly 3D, inside a blue border.³

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Sources for the opening

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