Verdict · It was reversed
Gap pulled the new logo one week after it appeared, and its North America president said the company “did not go about this in the right way.”
Before
For about two decades, Gap's logo was its name in white capital letters on a navy blue square.36 Ad Age counted it on some 1,200 stores in North America, and Gap ran nearly 300 more stores in Europe and Asia.1 Interbrand's 2010 study ranked Gap the 84th most valuable brand in the world, worth nearly $4 billion.1
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Sources for the opening
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