- Publisher
- Allworth Press
- Published
- 2011
- Shelf
- branding: Interviews
- ISBN
- 9781581158649
Interviews
Brand Thinking and Other Noble Pursuits
Debbie Millman
Millman asks twenty designers, writers and anthropologists the same awkward question: what is a brand actually for?
Why read it
The answers contradict each other, and that is the value. Seth Godin and Wally Olins and Virginia Postrel are not describing the same object, so you finish the book holding several incompatible models instead of one tidy definition. Anyone who works on brands for a living needs that discomfort early.
Why own it
Interviews age well because they are arguments rather than frameworks. You can open it anywhere, read one conversation over lunch, and come back to work with a sharper question.
Who it is for
Strategists and designers who can build a brand but cannot yet say what one is.
Reading order
Book 6 of 6 in the branding reading order, the last one. See all 6
Read before thisDesigning Brand Identity
Opens a search on AbeBooks, a network of independent and antiquarian sellers, which is where a good part of this shelf has to be found, because it is out of print.
Read next
Chosen because they argue with this one, not because a machine noticed they share a category.
