- Publisher
- Wiley
- Published
- 2018
- Shelf
- branding: Process
- ISBN
- 9781118980828
Process
Designing Brand Identity
Alina Wheeler
The identity process as a project plan: research, strategy, design, rollout, with the paperwork left in.
Why read it
Wheeler's contribution is sequence. Most brand books argue about what a brand is; this one sets out the order things actually happen in and what the deliverable looks like at the end of each stage, precisely the knowledge missing when a project goes sideways in week three.
Why own it
Half the book is case studies shown as process rather than as before-and-after, and the checklists survive contact with a live project. It is a manual you work from with the file open, and it holds up across editions because the sequence does.
Who it is for
Anyone running their first identity project, in-house or alone.
Reading order
Book 5 of 6 in the branding reading order. See all 6
Read nextBrand Thinking and Other Noble PursuitsDebbie MillmanFinish with Millman's interviews, where people who study brands disagree about what one is for, which tests every idea on this path.Read before thisZag
Opens a search on AbeBooks, a network of independent and antiquarian sellers, which is where a good part of this shelf has to be found, because it is out of print.
Read next
Chosen because they argue with this one, not because a machine noticed they share a category.
