- Publisher
- New Riders
- Published
- 2015
- Shelf
- branding: Practice
- ISBN
- 9780321985200
Practice
Logo Design Love
David Airey
How an identity actually gets made and sold, followed end to end on real projects.
Why read it
Airey shows the invoice as well as the sketch: how many routes to present, how to handle the revision that would wreck the mark, what belongs in the guidelines. It is the practical counterweight to books that only ever show finished work.
Why own it
The case studies run from brief to artwork with the rejected routes left in, the part removed from every portfolio. Owning it means owning a set of worked examples you can put in front of a client.
Who it is for
Designers presenting identity work to people who are not designers.
Reading order
Book 1 of 5 in the logo design reading order, where it starts. See all 5
Read nextMarks of ExcellencePer MollerupMollerup then gives you the vocabulary, sorting trademarks into kinds so you can say which kind a brief needs.Opens a search on AbeBooks, a network of independent and antiquarian sellers, which is where a good part of this shelf has to be found, because it is out of print.
Read next
Chosen because they argue with this one, not because a machine noticed they share a category.
