- Publisher
- Laurence King
- Published
- 2011
- Shelf
- branding: Marks
- ISBN
- 9781856697279
Marks
Symbol
Angus Hyland & Steven Bateman
Around 1,300 marks, sorted by what they look like rather than by who owns them.
Why read it
Filing by form is the whole idea. All the arrows together, all the crosses, all the animals, so you can see at a glance how many ways one shape has been solved and how few of them are new. Half an hour in this book cures the belief that your circle idea is original.
Why own it
It is the fastest visual audit available. Before you take a route to a client, find its page here and check what it is standing next to.
Who it is for
Anyone about to present a symbol, and anyone who needs to show a client the field their mark will live in.
Reading order
Book 4 of 5 in the logo design reading order. See all 5
Read nextLogo ModernismJens MüllerEnd with six thousand trademarks made between 1940 and 1980, filed by visual idea, which gives the field you checked in Symbol its history.Read before thisPrinciples of Logo Design
Opens a search on AbeBooks, a network of independent and antiquarian sellers, which is where a good part of this shelf has to be found, because it is out of print.
Read next
Chosen because they argue with this one, not because a machine noticed they share a category.
Also on the·branding shelf