- Publisher
- Rockport
- Published
- 2022
- Shelf
- branding: Marks
- ISBN
- 9780760376515
Marks
Principles of Logo Design
George Bokhua
How a mark is actually constructed: grids, circles, optical correction, and the long edit from sketch to symbol.
Why read it
Most logo books show you finished work and leave the construction a mystery. Bokhua opens the file. You see the underlying geometry, the places where a mathematically correct curve looks wrong and has to be nudged, and how many versions sit between a first sketch and a mark that holds at 16 pixels. The chapter on optical adjustment is the part no tutorial teaches.
Why own it
It is a manual, so you work with it open beside you rather than reading it through. The exercises are real ones: take a form, reduce it, test it small, correct it by eye.
Who it is for
Anyone drawing symbols who suspects their marks are close but not quite right.
Reading order
Book 3 of 5 in the logo design reading order. See all 5
Read nextSymbolAngus Hyland & Steven BatemanBefore showing a client, check your mark against about 1,300 others sorted by shape, which shows how often your idea has been drawn before.Read before thisMarks of Excellence
Opens a search on AbeBooks, a network of independent and antiquarian sellers, which is where a good part of this shelf has to be found, because it is out of print.
Read next
Chosen because they argue with this one, not because a machine noticed they share a category.
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