Verdict · It worked
The Whole Truth name now covers five categories, and FY25 revenue from operations reached Rs 216 crore, though the company made a loss that year.
Before
Shashank Mehta wrote a weekly health blog called FITSHIT while he still had a job at Unilever.12 He would pick up a packaged food, read the claims on the front, then turn it over and test them against the nutrition label and the ingredient list.1 One article ranked the best and worst protein bars in India.1 While researching it, he found protein bars were fairly easy to make, and he started making one at home.1
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Sources for the opening
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