Tropicana brings back the orange with a straw

PepsiCo swapped the orange on its juice carton for a glass of juice. Shoppers wrote in, and the old carton came back.

Teardown 03 of 10·Global·Juice·2009·Members

Verdict · It was reversed

Tropicana scrapped the new carton after less than two months on sale, and IRI data showed unit sales down 20% between January 1 and February 22.

Before

Tropicana was owned by PepsiCo in 2009.¹ For years the symbol on its Pure Premium orange juice was an orange with a straw in it.² Packaging Digest describes the pack as a gabletop carton built around that orange-and-straw image.⁹

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Sources for the opening

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