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Creative direction
Deciding what the work looks like before anybody makes it.
8 topics
Topics
See every lesson- 01
Art direction
Deciding what the work looks like and defending it. Briefing specialists, judging against the brief, and the four verbs the job is made of.
- 02
Moodboards and references
Reference as instruction rather than decoration. Finding what nobody else has, reading it properly, and the line between influence and copying.
- 03
Casting
Who is in the picture, which says more than the palette. Briefs, street casting, usage and buyouts, and what a generated face costs you.
- 04
Styling
Fit, texture and the fitting that saves the shoot day. Prop styling, food styling, and continuity across a long day.
- 05
Set design
What a set has to do. Ground, surface, scale, paint, practical effects, and the build day nobody budgets for.
- 06
Shoot direction
Running the day. Shot lists, call sheets, directing a model and a photographer, and what to fix now rather than in post.
- 07
Storytelling and short video
Turning a brand into Reels and Shorts people watch to the end. The brand story, the founder story, the fifteen-second shape, the hook, two-column scripts, phone boards inside the safe zone, captions and creator briefs under India's ASCI rules, ending with No. 4's first reels and then yours.
- 08
Campaign direction
One idea across forty assets. The line, the channel, the asset matrix, and the campaigns that ran too long.