How to use this
- 01
Write the brief in one sentence before you collect anything. Every image has to earn its place against it.
- 02
Collect wide at first. Forty to sixty images is normal, from your own photos, books, films and old packaging.
- 03
Then cut hard. Keep twelve to twenty and sort them into the sections below.
- 04
Under each section, write one line on why those images are there. A board with no words on it gets read ten different ways.
- 05
Read the notes on what to avoid before you share it. Most boards go wrong in the same few places.
- 06
Download the PDF to send with your brief.
The example, filled in
The example · Slow Ember, autumn launch
The same invented chilli oil brand as the brand guidelines, planning photos for a new season.
01The brief
Write this first. It is what every image on the board is tested against.
The brief in one sentence
Photos for our autumn launch that make chilli oil look like the easiest good dinner of the week.
How it should feel
Warm and a bit messy. Food that is being eaten.
Where it will be used
Instagram posts, two ads and the product page.
The rest of the example, and the version you fill in, are for members
The rest of this is for members.
You have read the opening of this template. The rest of it comes with a membership.
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The lessons behind it
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Product-shoot shot list
Every photo you need from a shoot, planned in one table before anyone picks up a camera.