How to use this
- 01
Start with where the photos will be used. A product page, an ad and a post each need different shots.
- 02
Write one row per photo. Give the shot a name so everyone on set knows which one you mean.
- 03
Lens feel describes how the photo looks. Wide takes in the room around the product, and long flattens the background into a soft wash.
- 04
Add rows as you think of shots, and delete the ones you do not need.
- 05
Tick at least one use for every shot. A shot with no use is one you can cut.
- 06
Download the CSV to open it in Google Sheets or Excel, or save a PDF to take on set.
The example, filled in
The example · Slow Ember, product page and launch
The invented chilli oil brand again. Six shots from a single day in a small kitchen.
Shot 1
Hero jar, label facing
- Angle
- Straight on
- Lens feel
- Normal
- Light
- Soft window light from the left
- Props
- None
- Background
- Sesame paper sweep
- Use
- Web, Ad
Shot 2
Lid off, oil catching the light
- Angle
- Three-quarter
- Lens feel
- Long
- Light
- Backlight, with a white card in front
- Props
- Steel spoon resting on the rim
- Background
- Worn steel plate
- Use
- Web, Social
The rest of the example, and the version you fill in, are for members
The rest of this is for members.
You have read the opening of this template. The rest of it comes with a membership.
One membership covers all four courses and Brands.
- All lessons in the four Learn courses
- All brand breakdowns in the Brands section
- All quizzes, flashcards and crosswords
- An AI teacher on every lesson, for up to 60 questions a day
- All course material published during the membership
Price
Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.
The lessons behind it
- Planning a shoot with a shot listShoot direction
- The cyclorama, the sweep and the tabletopSet designMember
- Camera language, and why it worksPrompting for creativesMember
- Light as the subject of a promptPrompting for creativesMember
- Surfaces, and why they matter more than propsSet designMember
- Prop stylingStylingMember
- Running a dayShoot directionMember
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Packaging checklist
Everything to check before a pack goes to print, section by section.