How to use this
- 01
Work through it with the final artwork open. Checking a draft only means checking it all again later.
- 02
Tick an item once you have looked for it on the file. Use the note to say where it is, or what you changed.
- 03
Legal rules differ by country and by product. Treat this list as a starting point and check the rules with your regulator before you print. It is not legal advice.
- 04
Do the shelf test with a copy printed at full size. A pack that works on screen can disappear on a shelf.
- 05
Save a PDF of the ticked list and keep it with the print order, so there is a record of what was checked.
The example, filled in
The example · Slow Ember, 200 g jar label
The invented chilli oil brand again, checking its first label before a run of two thousand.
01Legal text
The words most markets expect on a food pack. Check the list against the rules where you sell.
The product's name and what it is, ticked
Slow Ember Chilli Oil. Groundnut oil with fried chillies and garlic.
Net quantity, in the unit the market asks for, ticked
200 g, on the front panel.
Ingredients, heaviest first, ticked
Groundnut oil, red chilli, garlic, sesame seeds, salt, sugar.
Allergens, marked the way the market asks, ticked
Peanut (groundnut) and sesame, in bold inside the ingredients list.
Best before date and batch number, ticked
Printed on the lid by the filler. A clear space is left for it on the artwork.
Name and address of the maker or packer, ticked
Back panel, under the ingredients.
Licence or registration number, where one is required, ticked
FSSAI logo and licence number on the back panel.
Veg or non-veg mark, for food sold in India, ticked
Veg mark next to the product name.
Nutrition information, not ticked yet
Table per 100 g on the back. Still waiting on the lab report for the new recipe.
How to store it and use it, ticked
Store in a cool, dry place. Use a clean, dry spoon.
Barcode, ticked
EAN-13 on the back, bottom right.
Every claim can be proved, ticked
Took out 'all natural'. Kept 'no added preservatives', which the recipe supports.
The rest of the example, and the version you fill in, are for members
The rest of this is for members.
You have read the opening of this template. The rest of it comes with a membership.
One membership covers all four courses and Brands.
- All lessons in the four Learn courses
- All brand breakdowns in the Brands section
- All quizzes, flashcards and crosswords
- An AI teacher on every lesson, for up to 60 questions a day
- All course material published during the membership
Price
Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.
The lessons behind it
- Front of pack hierarchyPackagingMember
- Back of pack and mandatory informationPackagingMember
- Regulatory requirements by marketPackagingMember
- Shelf impact and blockingPackagingMember
- Finishes and special effectsPackagingMember
- Working with a printerPackagingMember
- Barcodes, batch codes and practical constraintsPackagingMember
- Sustainability claims and greenwashingPackagingMember
Next template
Ad headline formulas
Headline formulas for small brands, sorted by category, each with a worked example.