17Social and content design

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Posts, carousels, stories and ads designed for the phone. Sizes and safe zones for 2026, the carousel's first and last slides, Meta's own ad guidance, type that reads at arm's length and A/B tests, ending on one No. 4 shoot made into a week of posts and two ads to test.

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Designing for the feed

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Designing for the feed
Terms
Sizes and safe zones in 2026
Terms
The carousel, and its first and last slides
Terms · AI tip
Story and reel covers
Film · Terms
Ad creative that stops a scroll
Terms · AI tip
Type that reads on a phone
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Templates a team can fill
Diagram · Terms
A week of content from one shoot
Terms · AI tip
Simple labels and stickers
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Testing creative, one change at a time
Film · Terms
No. 4's one shoot, worked through, then yours
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Play Social and content design5 games at four levels, from Easy to Extremely hard. A new set every time, and a stamp for your ticket book.

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