A reel is judged before it plays. On your profile it is represented by its cover frame, the still that stands for the whole film, and on YouTube a Short or a video is met as a thumbnail among many others. Instagram's help on reel sizes recommends a cover of 420 by 654 pixels, a shape of 1:1.55, and adds that right now you cannot edit the cover photo after the reel is uploaded. So the cover is designed before posting, as carefully as the first frame of the film.
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