What a font licence actually grants, and why desktop, web and app use are sold separately, is set out in "Licensing, EULAs and what you are actually buying" in the Typography module. This lesson is about what happens to those grants as a brand grows. Each is counted in its own unit, desktop by workstation, web by monthly pageviews or domains and app by title or installs, and every one of those units rises with success. A brand can be entirely compliant on the designer's laptop and entirely in breach on its own homepage.
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